Sport events in Australia

Recently, our research discovered that over 1,000 sport events were held in regional areas of Australia between January and December 2014. While the media stories on mud runs and extreme sport events promote the popularity of more diverse sport events, the search found that most sport events were  in traditional areas of running (marathons, half … Continue reading Sport events in Australia

Create: Niche events

One of the key elements to creating a festival that people will travel to, involves the use of a “special interest” or niche. Around the world, the use of planes, trains and automobiles as a focus for an event has proven to be a key to success in event tourism. An event like the RAAF air … Continue reading Create: Niche events

Refine: Segment the market

There are many studies to suggest that festival audiences are not all made equal. Even a music festival can have several distinct groups of people with similar behaviours or characteristics. These groups – or market segments- have different expectations and needs. They may access information differently and may seek event information in different ways. As … Continue reading Refine: Segment the market