Tourism in regional areas of NSW is an essential element of regional and local economies. In 2024, there were more domestic visitors to regional NSW than to Sydney, with an estimated 64.6 million visitors injecting $26.2 billion to local towns and villages*. The North Coast of NSW attracted 12.8 million visitors injecting $6 billion into the economy*.
Destination Research delivers simple and relevant analysis of visitor data at the local government, and regional level. We use data provided by Tourism Research Australia (TRA) in the NVS and IVS surveys to assess domestic and international visitors. The analysis is often used in feasibility studies, destination planning, funding applications and strategy development. Tourism Monitoring provides regular analysis relevant to the region or LGA across 8 research areas including age, activities and expenditure.
TRA surveys are currently changing to deliver a more current picture of where visitors are travelling and how much that travel is worth to the economy. We are working with TRA to discover how the new data system called DoTs will work best for local government and regional tourism agencies.
If you would like to get in touch about your specific research needs contact us by email.
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