One of the key elements to creating a festival that people will travel to, involves the use of a “special interest” or niche. Around the world, the use of planes, trains and automobiles as a focus for an event has proven to be a key to success in event tourism. An event like the RAAF air … Continue reading Create: Niche events
Tag: research
Refine: Segment the market
There are many studies to suggest that festival audiences are not all made equal. Even a music festival can have several distinct groups of people with similar behaviours or characteristics. These groups – or market segments- have different expectations and needs. They may access information differently and may seek event information in different ways. As … Continue reading Refine: Segment the market
Know your potential
Research into visitor behaviour and satisfaction helps event and tourism managers understand their visitors and know their potential. Armed with the right information businesses, festivals and events of all size have sourced extra funding and demonstrated the true value of their business. We believe that research should be simple, straightforward and easy to understand, and … Continue reading Know your potential
DESTINATION RESEARCH 