Splendour in the Grass 2016 heads into another successful year while many other music festivals in Australia find their crowds dwindling in interest and numbers. What is their secret to success? In a recent ABC radio interview organisers suggest it is the continued refinement of the audience experience, from camping and food to music and … Continue reading Splendour in the Grass 2016
Tag: audience
Create: Niche events
One of the key elements to creating a festival that people will travel to, involves the use of a “special interest” or niche. Around the world, the use of planes, trains and automobiles as a focus for an event has proven to be a key to success in event tourism. An event like the RAAF air … Continue reading Create: Niche events
Refine: Segment the market
There are many studies to suggest that festival audiences are not all made equal. Even a music festival can have several distinct groups of people with similar behaviours or characteristics. These groups – or market segments- have different expectations and needs. They may access information differently and may seek event information in different ways. As … Continue reading Refine: Segment the market
Know your potential
Research into visitor behaviour and satisfaction helps event and tourism managers understand their visitors and know their potential. Armed with the right information businesses, festivals and events of all size have sourced extra funding and demonstrated the true value of their business. We believe that research should be simple, straightforward and easy to understand, and … Continue reading Know your potential
DESTINATION RESEARCH 