Event strategy

In long term strategy development, we offer an integrated process of research, consultancy and strategy development to deliver a comprehensive event strategy.  The development of event strategy assists local governments to envisage the future of events in their region, and to design strategies to develop the quality and sustainability of events.

In recent times, event strategies we have developed have also focused on targeting new types of events such as sports tourism events and niche festivals, such as the case of ….

Australian Celtic Festival Strategic Plan

The client was looking for a strategy that would  provide a clear direction for the managing committee of the ACF over the next 3 to 5 years. Through extensive consultation the project aimed to examine:

  • The event’s future sustainability and economic growth,
  • Evolving the event to continue to meet customer expectation,
  • Building community partnerships,
  • Succession Planning.

The plan is currently being implemented by the organising committee.

pub band


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