Sport events in regional Australia 

Our recent research into sport events in Australia suggests that there are over 1000 events held every year. Every weekend thousands of dedicated sport event participants travel to the far reaches of regional and rural Australia to compete, marshal and officiate in an increasingly diverse range of sport events. For the first time researchers have … Continue reading Sport events in regional Australia 

Refine: Segment the market

There are many studies to suggest that festival audiences are not all made equal. Even a music festival can have several distinct groups of people with similar behaviours or characteristics. These groups – or market segments- have different expectations and needs. They may access information differently and may seek event information in different ways. As … Continue reading Refine: Segment the market