Splendour in the Grass 2016 heads into another successful year while many other music festivals in Australia find their crowds dwindling in interest and numbers.
What is their secret to success? In a recent ABC radio interview organisers suggest it is the continued refinement of the audience experience, from camping and food to music and waste – refinement of every aspect of the event contributes to the total experience. Organisers use a combination of research and pure instinct to decide on the improvements for each successive year.
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